Below is a small sampling of my fitness features, explainers, and essays.
Series & Franchises
Women’s Health
WH Workouts
In my time as a fitness editor at Women’s Health, I led our digital fitness relaunch. This featured a new photo/video set, better user experience, and a wide array of top-notch trainers. The end result was a new collection of workout videos, articles, and social media content (still integral to WH).
Packages & Tentpoles
Women’s Health Food Weeks
As part of my food editor role, I helped organize a week of themed content, created a sellable package, plus organized photo shoots for custom graphics and multi-media visuals. Notable themed food weeks include: Breakfast Week & Healthy Snacks Week. One notable story from snack week: Mix-And-Match Protein Cookies.
Women’s Health Activewear Week
In addition to a number of food-centric themed weeks, I also helped facilitate fitness-themed weeks, such as our yearly Activewear Week. This included a mix of clothing and accessory roundups, trend reports, and personal essays. The story above on sisterhood leggings was part of the lineup in 2019.
Women’s Health Fitness Challenges
I facilitated a number of popular fitness challenges at Women’s Health, featuring notable trainers and instructors. The most recent examples include The 30-Day Pushup Challenge and Burpee Challenge. Many challenges were featured across multiple platforms—print, digital, social media—and even had a dedicated group on Facebook.